ultimate_competitive_advantage_smCreating raving fans of your company will be more effective than any other campaign you could ever put together. Why? As a referred prospect you’ve already established yourself as a trusted supplier, thanks to your client and mutual friend. This means that your website simply needs to reinforce the trustworthy messages as sent from your client.

It’s no doubt that creating an endorsement campaign is important, its just unfortunate that most people don’t think about it. It should be part of your sales process to ask for referrals and endorsements.

Using the right method at the right time can help strengthen your relationship with your client and offer an opportunity to introduce new services.